Frequently asked questions
Answers based on what the product actually does today.
Which Instagram accounts can I connect?
Instagram Business and Creator accounts are supported through Instagram Login. Personal accounts are not supported.
Do I need a Facebook Page?
No. The core connection uses Instagram Login and does not require a Facebook Page.
How quickly can I publish a first flow?
The guided promise is ten minutes for a simple reviewed funnel when your professional account and permissions are ready. Meta approval and account issues can take longer.
Which permissions are requested?
Basic professional-account access, messages, and comments are required. Insights is optional and requested only when configured.
Can the product DM new followers?
No. Instagram does not provide a new-follower trigger or allow unsolicited DMs to people who never messaged.
What is the 24-hour window?
Automation can reply for 24 hours after the person’s last message. When it closes, the system records and shows the refusal.
How do private replies to comments work?
Instagram permits one private reply per comment within seven days. A follow-up requires the recipient to reply and open the messaging window.
Which triggers are supported?
Rules support comments, DMs, story replies and mentions, postbacks, referrals, first DMs and unmatched DMs. Live private replies are not offered in Phase 1.
Can I test a rule without sending?
Stored rules can be replayed with synthetic or recorded events. AI public-reply previews are read-only and send nothing.
How do follow gates work?
Soft mode delivers the reward and invites a follow. Strict withholding remains visible with a higher-policy-risk warning.
What happens when a contact opts out?
Opt-out stops automation for that contact. Human inbox actions remain subject to platform and policy guards.
Can AI answer anything it wants?
No. Intake is server-directed and bounded. Inbox drafts select approved facts or a safe unknown-answer sentence; they are never auto-sent.
Which facts can AI use?
Reply automation uses approved facts and confirmed or manual voice fields. Unreviewed profile proposals are excluded.
What counts as an AI action?
Each recorded model call counts once, regardless of purpose. Cached operations that make no model call do not add an action.
Can a person take over a conversation?
Yes. Takeover pauses the bot for that conversation; returning control to the bot is explicit.
What can an agent-role teammate access?
Agents can use the inbox and contacts plus the minimum account/profile metadata required there. Managers control rules, connections, keys and billing.
Does the inbox support internal work?
It supports assignment, notes, snooze, unread and state filters, plus a visible messaging-window countdown.
What is an active contact?
A contact with at least one inbound or outbound message during the UTC calendar month. Multiple messages from the same contact count once.
Are deterministic messages metered?
There is no per-message charge. Deterministic messages are unlimited within the plan’s active-contact allowance and platform limits.
What happens at 80% and 100%?
The owner is warned once per month at 80%. At the cap, automation pauses for newly active contacts; existing conversations and human replies continue.
Can I cancel or downgrade?
Cancellation can be scheduled for period end. A downgrade is scheduled for period end and is refused if current usage exceeds the target plan.
How long are messages and activity retained?
The plan sets the window: 30 days, 90 days, one year, or two years. Daily pruning removes older messages and activity, not contacts or rules.
Can I export or delete data?
Every plan includes contact export and data deletion. Instagram’s signed deletion callback is also supported.
Are Instagram access tokens exposed?
No. Tokens are encrypted at rest and are not returned in API responses or included in logs.
How do API keys work?
A manager creates a workspace-scoped key with explicit read, inbox, rule, profile or admin scopes. The plaintext is shown once.
Does MCP bypass safety rules?
No. MCP uses the same workspace roles, opt-out, reply-window, queue and scope checks as the REST API and web app.
Are outbound webhooks available?
The entitlement exists on Growth and Agency, but outbound webhook subscriptions remain a later-phase capability and are not exposed as a live integration yet.